Photo by Priyam Dhar.
Apoorva is a photographer & cinematographer who has always seen the world differently. He was born in Nashik, the temple city.
His early years were filled with piety, social work and abandon. He was drawn to imagery that he alone could visualise and capture. So, when he found himself wound up in MICO (now Bosch) as a shop floor technical apprentice, the rebel in him revolted.
He left Nashik hungry for knowledge, enrolled at the Sir J J Institute of Applied Arts, & doubled up assisting two commercial photographers.
His visual scape was the real world, in the immediate present moment. He veered towards journalistic photography.
He worked with Fotocorp, DNA News Daily, and capped his notable career as a Senior Photo Journalist with OUTLOOK magazine.
In 2021 he was honoured with
'Picture of The Year' in Red Ink National Awards for his work on Covid Migration during the first lockdown.
His vista broadened as he worked in the arenas of Advertising, Portraits, Corporate, Documentary and Editorial photography.
Today, as an independent photographer and cinematographer his oeuvre includes Educational Institutions, Television Channels, Advertising Agencies, Corporate, Industrial, Fashion, various International Publications, Political Leaders and non-governmental organisations.
This experience is benefiting his cinematography for fiction through short films and On air content for GEC.
Apoorva runs his own production house called COCONUT CREATIONS. Professional assignments for Star India, BPCL, School of Fashion Technology (SOFT), Ayurved Pratishthan, Venture Advertising, Kautilya Multi creations and many more have steadily increased happy clientele.