Apoorva is a photographer and cinematographer who has always seen the world differently. Born in Nashik, the temple city, his early years were filled with piety, social work, and creative abandon.

Drawn to imagery that only he could visualise and capture, he found himself briefly working as a shop floor technical apprentice at MICO (now Bosch). But the rebel in him couldn’t stay. He left Nashik, hungry for knowledge, and enrolled at the Sir J. J. Institute of Applied Arts while simultaneously assisting two commercial photographers.

Apoorva’s visual scape was the real world, captured in the immediacy of the present moment. Naturally, he gravitated towards journalistic photography.

He has worked with Fotocorp, DNA News Daily, and Annalysis, and went on to cap his notable career as a Senior Photojournalist at Outlook magazine.

In 2021, his work on Covid migration during the first lockdown was honoured with the ‘Picture of the Year’ at the Red Ink National Awards.

Over the years, his creative journey has expanded to include advertising, portraits, corporate, documentary, and editorial photography. Today, as an independent photographer and cinematographer, his diverse portfolio spans educational institutions, television channels, advertising agencies, corporates, industries, fashion, international publications (Fortune India, Forbes India, 48 Hours, and more), political leaders, and NGOs such as Cotton Diaries and the International Finance Corporation (IFC).

This wide-ranging experience is also informing his fiction cinematography, through short films and on-air content for GECs.

Apoorva now runs his own production house, Coconut Creations. His professional assignments include work for Star India, BPCL, the School of Fashion Technology (SOFT), Ayurved Pratishthan, Venture Advertising, Kautilya Multi Creations, The East India Company, and many others—steadily building a clientele that values craft, sincerity, and visual storytelling.